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A BOROVIK AI division

AI Production

Every frame, directed.

Digital twins, commercials for brands, music videos and snippets for artists, AI content for any brief. Direction, technology and production — classic, generative or hybrid.

Discuss productionWhat we make

(01)Lines of work

Four lines of work. One standard of frame.

Each line can be commissioned on its own or combined into a single project. What unites them is a director's approach and quality control on every frame.

  • Digital Twins

    Digital twins

    A digital version of a person — with their appearance, voice and delivery. Video with an expert, executive or artist, without constant shoots and in multiple languages.

    What's included

    • AI avatars and digital personas
    • Voice synthesis
    • Video without shoot days
    • Localization into other languages
    • Serial video production

    Only with the person's consent to create and use their digital likeness.

    Discuss a project — Digital twinsDigital Twin in the ecosystem

  • Commercials

    Commercials

    Advertising, brand and product films for companies — at cinematic level. Generative AI works hand in hand with classic production.

    What's included

    • Advertising spots
    • Brand films
    • Product videos
    • Branded short films

    Industries

    • Automotive
    • Real Estate
    • Luxury
    • Tech
    Discuss a project — CommercialsCreative Studio in the ecosystem

  • AI Content

    AI content for any brief

    Vertical videos, ad creatives, visuals and localization — fast, in as many variations as you need and to one quality standard.

    What's included

    • Reels, Shorts, TikTok
    • Ad creatives
    • Visuals and key art
    • Content localization
    • Variations for testing
    Discuss a project — AI content for any briefContent Factory in the ecosystem

(02)For artists

Music you can see.

Music videos, snippets and visual worlds for musicians, performers, music projects and labels. From idea and direction to the final master — classic, AI or hybrid.

What we make

  • Music videos

    The full cycle, from concept to final master. Live-action shoot, AI generation or a hybrid of both.

  • Track snippets

    Short vertical videos for a release — for Reels, Shorts and TikTok.

  • Track visualizers

    Generative and animated visuals that move to the rhythm of the music.

  • Artist digital personas

    Virtual characters and digital likenesses of performers — with the artist's consent, for videos, covers and social media.

How a music video is made

Nine stages — like the tracks on a record: from the first idea to the final master.

Pre-production

  1. 01ConceptIdea, image and meaning, tied to the track.
  2. 02ScriptDramaturgy and scenes built on the track's structure.
  3. 03Director's treatmentThe visual language: light, camera, editing rhythm.
  4. 04StoryboardEvery shot, before production starts.
  5. 05Production planningCrew, locations, schedule and the AI pipeline.

Production & post

  1. 06Shoot or AI generationLive action, generation or a combination of both.
  2. 07Editing & VFXCut to the rhythm of the track, graphics and effects.
  3. 08Color gradingOne color code for the whole video.
  4. 09Final deliveryMasters and versions for every platform.
Discuss a music video

(03)Formats

Classic, AI or hybrid.

We choose the production format to fit the task, timeline and budget — not the technology.

  • Classic production

    Live action

    Foundation
    A film crew, locations, lighting and camera.
    Strengths
    Physical texture, real performances, the real product in frame.
    When to choose
    When real people, the product and maximum authenticity matter most.
    What to consider
    Shoot days, logistics and locations.

  • Hybrid

    Live action + AI

    Foundation
    Live action as the base; AI for worlds, effects and variations.
    Strengths
    The credibility of live action and the freedom of generation in one film.
    When to choose
    When you need cinematic scale that would be hard to shoot in full.
    What to consider
    More complex coordination between the shoot and post-production.

  • AI production

    Generation

    Foundation
    Image and video generation, digital twins, voice synthesis.
    Strengths
    Fast iterations, impossible locations and looks, many versions of one idea.
    When to choose
    When timelines are tight, you need a series of variants or a world that doesn't exist.
    What to consider
    Artifact control, consent for digital likenesses and rights to the material.

The final format, timeline and budget are defined after the brief.

(04)Methodology

From research to analytics.

Six stages every project goes through — an artist's music video, an ad campaign or an AI content series.

  1. 01Research

    Research

    We study the product, brand or artist, the audience, the positioning and the task.

    Outcome
    A clear brief

  2. 02Strategy

    Creative strategy

    We shape the artistic concept and the direction of communication.

    Outcome
    Concept

  3. 03Design

    Campaign design

    Production plan, set of assets, promotion channels and success criteria.

    Outcome
    Production plan

  4. 04Production

    Production

    Commercials, videos, snippets, visuals and other agreed assets.

    Outcome
    Finished assets

  5. 05Launch

    Launch

    Content goes live on the chosen platforms, together with the agreed activities.

    Outcome
    Release

  6. 06Analytics

    Analytics & growth

    We assess the results and give recommendations for the next projects and releases.

    Outcome
    Recommendations

Go through every stage or join at any point — for example, production only.

(06)Request

Let's talk production.

Tell us about the task — the product, the artist or track, and the timeline. We'll come back with questions and suggest a production format.

What happens next

  1. We study the task and ask clarifying questions.
  2. We suggest a format: classic, AI or hybrid.
  3. We agree on the concept, timeline and budget.

Or reach us directly

Message on Telegram (opens in a new tab)borovik.daniil@gmail.com

AI Production request

The more detail you share, the more concrete our first conversation will be.

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