01 Digital twins · Content factory · International marketing
Media system for an expert brand
When one expert becomes an entire media system
- Client
- Expert brand · international audience
- Directions
- Digital twins
- Artificial intelligence
- Marketing
The challenge
Take an expert brand to an international audience — and build content production that scales without the founder having to be on set every day.
Our solution
We unpacked the business and repositioned it for Western markets. The expert's digital twin and synthesized voice are wired into scripting and automated publishing: a single shoot day becomes a library of AI avatars that the content factory turns into a steady flow of content for different platforms and audiences.
Scope
- Business deep-dive and positioning
- International market entry strategy
- The expert's digital twin
- Voice synthesis from studio recordings
- A library of AI avatars
- The project team
- Automated content production and publishing
How we did it
Deep-dive & strategy
The expert's interviews, podcasts and talks → positioning and a content strategy for an international audience.
Shoot day
Capturing the source material for the digital twin and the AI avatars.
Digital twin & voice
Building the digital twin and synthesizing the voice from studio recordings.
Content factory
A project team and production as a flow: scripts, generation, editing and automated publishing.
Results
Statistics
Verified figures will appear here once the data is checked and approved by the client.